That does not mean that this candy is any less tasty, and for many people who love other peanut butter treats, this is an ideal candy bar choice. Many people say that it reminds them a lot of a Butterfinger, but the flavor is slightly different, and the interior is slightly crunchier. The candy bar continues to be made with a crispy and flaky interior and a milk-chocolate exterior. The color of the interior of the bar changed a little as well to keep up with food health standards which have changed quite a bit in the past thirty years. The product recipe was changed slightly to add more sweetness to the chocolate and to take out some of the salty nature of the crunchy center of the bar. When Cadbury bought Crispy Crunch in 1996, the packaging continued to display the Nielson Company logo for a few more years.
#Crispy crunch chocolate bars pro#
There was also a low-calorie version of the candy bar, which was sold in the US only, and this too was no longer offered after Pro Set went out of business. Pro Set went bankrupt, and the Crispy Crunch was taken off shelves in the US market. The company increased the rate at which they were making the candy bar after this by 55%.Ĭrispy Crunch Bars were only sold in the US for a brief period in the 1990s under a distribution agreement with Pro Set, which was a card-making company. The campaign was a big success, and the candy bar jumped to #1 in Canada. The slogan that was most commonly used was, “The only thing better than your Crispy Crunch is someone else’s”. At this time, a new marketing plan was rolled out to get the bar some increased attention.
The Nielson company enjoyed years of success from the Crispy Crunch, and little was done to change the branding or the marketing of the candy bar until the late 1980s. It does not appear that he was paid royalties or given any further monetary recognition for creating the bar other than his $5 winner’s prize. Oswain passed away in the mid-1990s but is still given credit for thinking up the Crispy Crunch Bar. READ MORE: Laura Secord Chocolates (History, Marketing & Commercials) The bar that he had dreamt up was log-shaped, but the Neilson company decided that they would make the bar flat, which is the shape that is still used today. Harold won the contest, receiving a $5.00 prize. During this time, a chocolate bar creating contest was going on at Nielson’s Candy Company, and he submitted his idea for what would become the Crispy Crunch Bar. Harold was promoted from candy roller to candy maker in the 1920s. He has always dreamed of designing and selling his own candy bar, and the Crispy Crunch Bar was the first idea that he had about a candy bar that would be really popular. The Crispy Crunch was the brainchild of Harold Oswain, aged 14, who dreamed up the candy bar while working as a candy roller in William Nielson’s candy room and the Nielson Candy Company.
Nielson started selling boxed chocolates, which performed fairly well for the combined business. He had been working on making ice cream at his wife’s mincemeat shop when the transition to candy-making suddenly came to him. This company was founded by William Nielson after he had failed at several other businesses. The Crispy Crunch was not one of the original candy products that were made by the Nielson Candy Company.
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